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<identifier>oai:dbk.gesis.org:DBK/ZA0483</identifier>
<datestamp>2023-03-14</datestamp>

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<dc:type>Dataset</dc:type>
<dc:title>Teenage Fair (Visitors)</dc:title>
<dc:creator>GfM, Gesellschaft f&#252;r Marktforschung, Hamburg</dc:creator>
<dc:identifier>ZA0483, Version 1.0.0</dc:identifier>
<dc:identifier>ZA0483, Version 1.0.0</dc:identifier>
<dc:identifier>10.4232/1.0483</dc:identifier>
<dc:identifier>10.4232/1.0483</dc:identifier>
<dc:identifier>doi:10.4232/1.0483</dc:identifier>
<dc:date>13.04.2010</dc:date>
<dc:language>de</dc:language>
<dc:language>en</dc:language>
<dc:description><![CDATA[Attitude of fair visitors to the Teenage Fair. 

Topics: Sources of information about the exhibition and type of
interest in the Teenage Fair; interest in product offerings; attitude
to regularly conducting the Teenage Fair; general judgement on the fair
for young consumers; shopping habits; type of income; spending habits;
length of fair visit. 

With business visitors to the fair: reasons for fair visit; position
at work; attitude to conducting of the fair; assessment of the
advertising result of the fair. 

Demography: age (classified); sex; school education; vocational
training; occupation; professional position; economic area; state;
regional origins.]]></dc:description>
<dc:description><![CDATA[Einstellung der Messebesucher zur Teenage Fair.

Themen: Informationsquellen über die Ausstellung und Art des Interesses
an der Teenage Fair; Interesse am Warenangebot; Einstellung zu einer
regelmäßigen Durchführung der Teenage Fair; allgemeine Beurteilung der
Messe für jugendliche Käufer; Einkaufsgewohnheiten; Art des Einkommens;
Ausgabegewohnheiten; Dauer des Messebesuchs. Bei Fachbesuchern der
Messe: Gründe für den Messebesuch; Stellung im Betrieb; Einstellung zur
Durchführung der Messe; Einschätzung des Werbeerfolgs der Messe.

Demographie: Alter (klassiert); Geschlecht; Schulbildung;
Berufsausbildung; Beruf; berufliche Position; Wirtschaftsraum;
Bundesland; regionale Herkunft.]]></dc:description>
<dc:subject>TRADE, INDUSTRY AND MARKETS</dc:subject>
<dc:subject>HANDEL, INDUSTRIE UND M&#196;RKTE</dc:subject>
<dc:subject>Consumption and consumer behaviour</dc:subject>
<dc:subject>Konsum und Konsumverhalten</dc:subject>
<dc:contributor>GESIS Data Archive for the Social Sciences</dc:contributor>
<dc:publisher>GESIS Data Archive</dc:publisher>
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